Projects : Interface Engineering
Through the "Engineering A Sustainable World" campaign, Diane worked with Interface Engineering's
internal marketing team to showcase the firm's breakthrough work in engineering a top-rated
green building on a conventional budget. Seldom do engineers gain due attention, yet
Interface's innovations were key to achieving Platinum LEED - the US Green Building Council's highest rating - for
the $145 million OHSU Center for Health and Healing in Portland's South Waterfront.
Interface Engineering's team realized many of its health and comfort goals as well as cost-savings by working with nature. The conventional approach is to seal nature out and rely on mechanical systems. The team's design harvests the sun's energy via solar collectors, reclaims all rainwater, cleans wastewater on site via a membrane bioreactor, and makes ample use of fresh air and daylight.
The campaign included messaging, positioning, partnership development, outreach through traditional and new media and distribution of a book sharing the project's design elements to encourage further advances in the rapidly growing green building sector and to showcase the firm's capabilities. The campaign earned significant press exposure, new speaking engagements for firm experts, acquisition by the firm of new business, and recognition as a Marketing Award of Excellence (MAX Award) finalist.
Interface Engineering: Engineering A Sustainable World
NRDC's "Building Green" Case Studies