Projects: Salmon-Safe

Since orchestrating the media launch in 1997 and for the next eleven years, Diane helped Salmon-Safe grow from a startup to a nationally-respected third-party certification organization.

Salmon-Safe certifies businesses from farm to city that protect water quality so nearby rivers may be clean enough for salmon to spawn and thrive. As land and rivers get healthier for salmon, they get cleaner for the benefit of all.

Since its launch, Salmon-Safe has made a splash in the media, earning coverage from Newsweek to Vanity Fair and the Wall Street Journal, and specialty publications from Wine Spectator to Real Simple, along with numerous regional media.

Acreage and impact has grown as well. Certified properties now span farm and city. Nike's worldwide headquarters, the entire city of Portland's 10,000 acre system of parks and natural areas, Kettle Foods headquarters, Portland State University, Oregon Museum of Science and Industry (OMSI) are all Salmon-Safe. Certified farms extend from Puget Sound dairyland to Oregon vineyards. Each year, Salmon-Safe adds more urban and farm acreage.

Buying products with the Salmon-Safe label brings the connection full circle, supporting the businesses who are helping fulfill a vision of salmon leaping back to abundance.

Salmon-Safe in the News

New! Salmon-Safe's ad gallery