HOMEProjects
Below are select projects. More projects may be found on the news page.
Looking for Diane's greeting cards? Please visit Sunnyside Art Studio's page.
Art Rack Media
Diane created Art Rack Media, an award-winning marketing initiative developed for the Bicycle Transportation Alliance,
to promote artistic bicycle racks (art racks) in Portland and celebrate the city's cycling culture. Portland's art racks can be found
throughout the city - in Portland parks, along the Portland Streetcar, in front of retail businesses and at the Classical Chinese Garden.
They've been called
"a symbol of Portland's innovative spirit" by the Mayor, and have become an enduring contribution to
Portland's signature bicycling culture >>
Ecotrust's Jean Vollum Natural Capital Center
The renowned Portland landmark used to be a derelict warehouse and Ecotrust a little known non-profit with big visions. Not anymore. Diane was hired to
develop the communications and marketing strategies to support the organization's ambitious transformation of the brick and timber structure into
a marketplace of green businesses, organizations and ideas to foster a conservation economy. Read more >>
Farm Stay U.S.
Farm Stay U.S.'s searchable website
has emerged as the go-to destination to find farm and ranch vacations, connecting travelers with hundreds of
U.S. family farms and ranches that offer lodging, a variety of activities, and the chance to experience family farm life.
Founder Scottie Jones' vision is simple and soulful: to connect farmer and city dweller, help restore our lost connections
to the land and America's family farm heritage, and support the small farmers who are growing food in more healthy and sustainable ways
than industrial agriculture. Farm Stay U.S. has been featured in numerous press stories from Outside Magazine to Country Living, has
grown a vibrant Facebook and Twitter community and looks
forward to making farm stays and agritourism a popular and enduring travel option.
Focus The Nation
This innovative national non-profit mobilizes young people to engage with elected officials to create a more just and prosperous clean energy future.
Diane was retained to manage national press outreach for the group's 2009 Climate Change Town Hall Campaign. Working on an extremely tight
deadline, Diane shaped and execute the media message, materials and outreach for 103 high-profile Town Halls that involved
75 members of Congress, coordinated outreach with national partners 1Sky and Energy Action Coalition, ran media trainings for local partners,
and worked with the FTN team to manage all 103 events during the April 2009 Congressional recess. The campaign also integrated social media tools including
Twitter, a sophisticated blog, and cross-postings on external blogs from the Huffington Post to WattHead.org.
Of swing representatives who participated either live or with staff, 60% voted Yes on ACES (the climate & clean energy bill), compared to 40% of swings overall.
Interface Engineering
Through the "Engineering A Sustainable World" campaign, Diane worked with Interface Engineering's internal
marketing team to showcase the firm's engineering of a top-rated green building on a conventional
engineering budget. Read more >>
Natural Resources Defense Council
As a consultant, former staffer and lifetime fan, Diane has been involved with the Natural Resources Defense Council since 1997. NRDC is one of the nation's leading environmental organizations, now with 1.2 million members.
As communications director of the Washington DC office during the Bush I and Clinton years,
Diane promoted the organization's priority programs through the national press...
Read more >>
Salmon-Safe
Since orchestrating the media launch in 1997 through 2008, Diane served as Salmon-Safe's media and communications advisor,
helping Salmon-Safe grow from a startup eco-label to a nationally-respected certification organization. Read more >>
Save Our Wild Salmon
Save Our Wild Salmon, the Sierra
Club and NW Energy Coalition have launched a new project to encourage solutions to global warming that
also protect the rivers and wild salmon that are a national treasure and an essential
part of the Northwest culture and economy. Diane was hired to orchestrate the media launch of a new
project, Light in the River,
and the release of its inaugural report calling for federal agencies to help
endangered salmon survive the age of global warming. ''Neither salmon, the icons of the
Northwest, nor the communities and industries that depend upon them can afford to wait any longer for
real action,'' says co-author Jim Martin, who led Oregon salmon recovery efforts under Gov.
Kitzhaber. A key solution? Help salmon reach the pristine spawning grounds in wild Idaho,
the "Noah's Ark" for salmon recovery, as Sierra Club president Carl Pope writes in the Los Angeles Times.